University of Minnesota researchers discovered link between money and behavior. Uh, okay so that seems obvious. Essentially, subjects in a series of nine experiments demonstrated more self-sufficient attitudes and behaviors when primed with words associated with money. Pictures of self-sufficient salespeople and entrepreneurs come to mind. Ah, the rugged Wild West "can do" spirit. (Remember the Wild West's connection to gold...money...get it?) Well, the flip side of all this self-sufficiency was that researchers found that participants were more willing to share, donate more money, and helped out fellow subjects more when they weren't primed with money words. So, go ahead and use money as an incentive for individual job tasks. Just don't use it when you want folks to depend on each other. You can check out the study published in Science.
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